sales

Winning the war against paper

By Verity Checklist / July 17, 2016

How to go electronic with help from Sun Tzu If your firm or company hasn’t developed electronic signatures and automated work flows for at least some aspects of document production, you are living in the past and wasting your clients’ time as well as your own. Even if you have dabbled in electronic transactions, if

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Distracting your customer

By Verity Checklist / October 10, 2015

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).

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Getting the total cost right

By Verity Checklist / October 10, 2015

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

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Do you fact check your marketing?

By Verity Checklist / April 18, 2015

In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.

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What does FREE mean?

When is it okay to use “free” as a marketing tactic?

By Verity Checklist / April 3, 2015

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

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Overall Impression: The key to advertising compliance

By Verity Checklist / March 29, 2015

Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that

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