Free

How to Build a Winning Business Case for Legal Innovation

By Verity Checklist / February 4, 2019

Creating a business case for legal innovation can be a major stumbling block for many legal professionals. In fact, it’s the one step of the legal innovation process that causes most people to come unstuck, not because it’s particularly difficult or time consuming, it’s a problem of translation. “Assume no one has time and no

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Free eBook: Legal Innovation Framework

By Verity Checklist / January 28, 2019

Trying to do something different in a legal team gets overwhelming. There’s lots of roadblocks. Heaps of competing priorities. Very little (i.e. zero) budget to spend. And on top of all of these challenges, lawyers are human (believe it or not!) and aren’t known for changing their ways in a hurry. If you are trying

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What does FREE mean?

When is it okay to use “free” as a marketing tactic?

By Verity Checklist / April 3, 2015

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

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