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CHECKLIST: ‘FREE’ promotions checklist

By Verity Checklist / March 26, 2018
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CHECKLIST: Limited time promotions checklist

By Verity Checklist / March 5, 2018
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CHECKLIST: Comparisons & Savings Claims checklist

By Verity Checklist / February 20, 2018
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CHECKLIST: General advertising & marketing checklist

By Verity Checklist / February 16, 2018
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Understand your product

By Verity Checklist / October 10, 2015

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

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Trying to be tricky ruins the customer experience

By Verity Checklist / April 13, 2015

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.

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