ACCC

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CHECKLIST: ‘FREE’ promotions checklist

By Verity Checklist / March 26, 2018
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CHECKLIST: Limited time promotions checklist

By Verity Checklist / March 5, 2018
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CHECKLIST: Comparisons & Savings Claims checklist

By Verity Checklist / February 20, 2018
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CHECKLIST: General advertising & marketing checklist

By Verity Checklist / February 16, 2018
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Getting the total cost right

By Verity Checklist / October 10, 2015

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

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What does FREE mean?

When is it okay to use “free” as a marketing tactic?

By Verity Checklist / April 3, 2015

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

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