Category Archives: Marketing

Distracting your customer

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).

Easy wins

The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.

Understand your product

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

Getting the total cost right

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.