Most employers want to do the right thing by their workers. Different awards and pay rates and entitlements are often confusing for small to medium businesses. Even large corporations can make mistakes about the pay and entitlements […]
It can be very frustrating when a contract, compliance, or legal process isn’t followed correctly. The processes are set up for a reason. The rules are there. Surely everyone knows how to do the right […]
The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).
The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.
Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.
In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.