Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.
In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.
Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory
Easy & visual explanation of important ways your business needs to comply with door to door laws in a format you can download, print and share (all for free of course!).
DNC (Do Not Call) legislation, one aspect of telemarketing laws, can be confusing and tricky.
I created this easy to follow (& free!) infographic as a ready reckoner for you and your team to cover the key issues of compliance with Do Not Call laws and regulations.