What does FREE mean?

When is it okay to use “free” as a marketing tactic?

In this eight part series, I briefly outline key ways you can ruin your marketing (so you can avoid them) and also highlight easy wins you can use to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

There’s also a general checklist you can use if you want to promote a freebie in your business to ensure the promotion is in line with key Australian consumer laws.

Click below to check out part two, which covers risks on use of the word FREE in marketing.

8 Ways… to ruin your marketing: Part 2 – Attach Strings

Feel free to ask me any questions (no strings attached)!

Verity

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