Overall Impression: The key to advertising compliance

Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them!

There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team members to be opposing instead of collaborative

In this eight part series, I will briefly outline key ways that you can ruin your marketing (legally) and also highlight some easy winsย you can useย to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.

Click below to dive into part one, which looks at the importance of the overall impression.

8 ways to ruin your marketing (legally): Part 1 – Muck up the overall impression

Feel free to ask me any questions!

Verity

Posted in Advertising, Checklists, Compliance, Laws, Plain Language and tagged , , , , , , , , .

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