Winning the war against paper

Jul. 17, 2016 by

How to go electronic with help from Sun Tzu If your firm or company hasn’t developed electronic signatures and automated work flows for at least some aspects of document production, you are living in the past and wasting your clients’ time as well as your own. Even if you have dabbled in electronic transactions, if you aren’t fighting paper correctly you could be losing winnable battles and costing yourself and your company future revenue. Strong

Distracting your customer

Oct. 10, 2015 by

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).

Getting the total cost right

Oct. 10, 2015 by

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

Do you fact check your marketing?

Apr. 18, 2015 by

In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.