What does FREE mean?

When is it okay to use “free” as a marketing tactic?

Apr. 3, 2015 by

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

Overall Impression: The key to advertising compliance

Mar. 29, 2015 by

Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team