Understand your product

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

Getting the total cost right

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.