Getting the total cost right

Oct. 10, 2015 by

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

Do you fact check your marketing?

Apr. 18, 2015 by

In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.

Trying to be tricky ruins the customer experience

Apr. 13, 2015 by

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.

What does FREE mean?

When is it okay to use “free” as a marketing tactic?

Apr. 3, 2015 by

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.