Getting the total cost right

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

Trying to be tricky ruins the customer experience

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.