Understand your product

Oct. 10, 2015 by

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

Trying to be tricky ruins the customer experience

Apr. 13, 2015 by

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.

What does FREE mean?

When is it okay to use “free” as a marketing tactic?

Apr. 3, 2015 by

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

Infographic detailing 8 ways to comply with door-to-door sales laws

Knock knock…. Complying with door-to-door sales laws

Feb. 7, 2015 by

Easy & visual explanation of important ways your business needs to comply with door to door laws in a format you can download, print and share (all for free of course!).