Understand your product

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

Trying to be tricky ruins the customer experience

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.