Getting the total cost right

Oct. 10, 2015 by

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

What does FREE mean?

When is it okay to use “free” as a marketing tactic?

Apr. 3, 2015 by

In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.

Overall Impression: The key to advertising compliance

Mar. 29, 2015 by

Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively promote your products and services to people who might want to buy them! There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team

Infographic detailing 8 ways to comply with door-to-door sales laws

Knock knock…. Complying with door-to-door sales laws

Feb. 7, 2015 by

Easy & visual explanation of important ways your business needs to comply with door to door laws in a format you can download, print and share (all for free of course!).