Distracting your customer

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).

Easy wins

The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.

Understand your product

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.

Getting the total cost right

In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.

Trying to be tricky ruins the customer experience

In Part 3 – Try to be tricky, we run through the risks of using limited offers as a promotion technique to increase sales. The limit might be a limited time or limited stock, either way there are several key issues you need to be across.

Infographic detailing 8 ways to comply with telemarketing laws

Putting a ring on it… phone sales and telemarketing law basics

DNC (Do Not Call) legislation, one aspect of telemarketing laws, can be confusing and tricky.

I created this easy to follow (& free!) infographic as a ready reckoner for you and your team to cover the key issues of compliance with Do Not Call laws and regulations.