OJ Simpson Outrage & the DASH Checklist

Apr. 26, 2016 by

The OJ Simpson trial had everything that captures mass attention. Murder. Celebrities. A car chase. Racial tension. Outrageous characters. A live legal trial. Sexual discrimination.

Distracting your customer

Oct. 10, 2015 by

The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).

Easy wins

Oct. 10, 2015 by

The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.

Understand your product

Oct. 10, 2015 by

Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.